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ABOUT MAHA

“I want to tell my story, because I want to inspire people”

Maha Abouelenein has more than 30 years of global communications experience advising corporate giants, high-growth startups, governments, and high-net-worth individuals in the USA. She is the CEO of Digital & Savvy, a strategic communication consulting firm based in the U.S. and Dubai, and sits on the Board of Directors of The Associated Press.

She launched some of the world’s largest tech companies in the Middle East from communications, policy, and business development perspectives - from Google and Netflix to Udacity and Careem (Uber) and more. She supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom. She also built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL at consumer product giant General Mills.

How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future.

7 RULES OF SELF RELIANCE:

How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future.

Embrace the journey of self-reliance with global communications strategist Maha Abouelenein as she shows you how to deploy your greatest asset—yourself—to achieve your dreams and beyond.

In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option—it's a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals. 

In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance. Inspired by her father's teachings, Abouelenein encapsulates the essence of self-reliance through personal anecdotes, professional encounters, and a step-by-step playbook that delves into essential practices such as embracing a growth mindset, being a value creator, and reputation management in the digital age. Each chapter unfolds one of her seven transformative lessons that are not only practical but also deeply empowering.

This book isn't just about personal growth; it's about creating and seizing opportunities without waiting for permission from others. With the creator economy booming and more individuals turning to side hustles and self-employment, Abouelenein’s insights are timely and relevant. She demonstrates how self-reliance—rooted in self-confidence, self-worth, and the courage to believe in oneself—can transform challenges into stepping stones and aspirations into achievements.

Whether you're launching a business, pivoting in your career, or seeking personal fulfillment, 7 Rules of Self-Reliance provides a robust framework for navigating the demands of contemporary life while equipping you with the tools to thrive in today's AI-enhanced, tumultuous landscape.

PRE-ORDER YOUR COPY TODAY

Is finding out what you value the most, and then delivering on that.

Learn from innovators, entrepreneurs and business leaders on how they build and grow their businesses! Savvy Talk brings together stories of founders from the US and the Middle East to share their insights, lessons, inspirations and what makes them Savvy!

FEATURED EPISODES

LIVING IN THE LIGHT, WITH DR. DEEPAK CHOPRA

Take control over your mental and spiritual well-being by starting with your mind and breath. He discusses his new book “Living in the Light” and how he believes the Metaverse and AI will help with wellness and longevity.

KAREN WAZEN AS YOU'VE NEVER SEEN HER BEFORE

Karen Wazen, a person I admire so much. Karen received me in her beautiful home and we had the chance to talk about her business KW Eyewear and her personal connection with sunglasses from where the inspiration and idea came.

INSPIRING GROWTH: RAMADAN MINI SERIES WITH YOUSEF AL GURG

Joining me today is Yousef Al Gurg Founder & Owner of Gravity DXB, A one of a kind gym in UAE to encourage training through calisthenics, a workout technique that solely uses one's body-weight. Yousef is a former football team member of Al Wasl club and a moun- taineer. Despite a back injury, he has successfully scaled Aconcagua, South America's highest peak.

Speaking & Events

Armed with lessons learnt through a successful career spanning more than 30 years, Maha loves to take the stage inspiring and leading others!

Upcoming Events

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In the Press

About Maha

Maha Abouelenein is a renowned communication expert and visionary entrepreneur with more than three decades of experience. As the CEO and Founder of "Digital and Savvy," a global communication consulting firm with offices in both the U.S. and Dubai, she has been instrumental in transforming the communication strategies of high-profile individuals, entrepreneurs, and brands. Maha's expertise lies in effective communication and relationship-building strategies, making her an invaluable advisor to her clients.

A sought-after expert and speaker, Maha takes the stage to share her expertise on personal branding, reputation management, modern communications and the transformational power of storytelling. In 2023, she was honored as one of the most influential women in Dubai, a testament to her impact in the field of communication. In addition, Maha Abouelenein is a member of the Global Board of Directors for The Associated Press, where she contributes to shaping the future of communication.

"Once you learn how to create value for others,
you ultimately end up creating value for yourself."

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